We will be exhibiting at the 2023 Creativation by NAMTA in Columbus, OH, from April 2nd through April 4th. Namta® is The Association of the art/creative materials industry members and is internationally recognized as a leader and a unifying force in the Fine Art, Craft, and Creative Materials Industry.
We are excited to be part of Creativation and to have the chance to show all of you our latest and greatest products. Be sure to have a look at our high-quality products, including our Artline® SUPREME and Artline Decorite® lines of markers, and do yourself a favor and check out our new, unique, and dare we say amazing Colour Palette Stamper; we promise, this stamp is unlike anything you have seen before. You have to see it to believe it. So if you are looking to up your arts and crafts game or maybe add a new tool or two to your creative arsenal, be sure to visit us at booth #260. See you there!
In our previous blog about the National Hardware Show, we mentioned our Professional Series markers, which are designed to take the guesswork out of identifying the best marker for each job. We thought we would take a moment this time to share more details about each marker in the series.
Builders Markers – 2.3mm bullet tip Builders Markers are ideal for use on wood, sandstone, styrene foam, and other rough surfaces, ensuring the right marking tool is close by regardless of the situation. A thick opaque paint ink ensures markings can be seen from a distance and won’t fade over time. And it’s UV-resistant! Available in black and white ink.
Concrete Markers – 1.5mm bullet tip Concrete Markers are instant-drying and ideal for use on rough surfaces, including concrete, brick, grout, and more. The durable, long-lasting nib ensures all markings and measurements will be done with a precision line. Available in black ink.
Electricians Markers – 0.4 fine tip / 1.0mm bullet tip twin-nib Electricians Markers offer a convenient twin tip with a non-conductive plastic barrel and ink that has both a bullet and fine nib. Ideal for use on plastic, wires, plasterboard, and electrical tags. Available in black and orange ink.
Exterior Markers – 1.5mm bullet tip Exterior Markers are designed to be used anywhere marking needs to withstand the natural elements. Ideal for use on multiple exterior surfaces such as wood, plastic, metal, and stone. Incorporates light- and UV-resistant ink that is instant-drying and long-lasting. Available in black ink.
Gardeners Markers – 2.3mm bullet tip Gardeners Markers are designed to be used for marking across the garden. From pots and plant ID tags, to the leaves themselves, Gardeners Markers are perfect for anyone with a green thumb! They are also waterproof and UV-resistant. Available in black, white, and silver.
General Purpose Markers – 1.5mm bullet tip General Purpose Markers are instant-drying permanent markers for use on a wide variety of surfaces, including steel, glass, tile, and plastic. This is the do-everything marker! Available in black and red ink.
Plumbers Markers – 1.5mm bullet tip Plumbers Markers are ideal for use on most wet surfaces, including pipes, plastic, metal, and copper. The unique, proprietary ink formula allows for marking on wet surfaces, ensuring pipes and other materials can be written on no matter the conditions. Available in black and red ink.
Be sure to stop by booth #SL10194 at the National Hardware Show #NHS2023 and see these markers for yourself. We’ll have demo stations set up, and we’d love your feedback, as we’re quite proud of this new product line!
Whenever a business attempts to enter a new market or create a new market altogether, there is a considerable amount of risk and the possibility of success.
Expanding into new markets helps businesses adapt to changes in consumer needs and industry trends. Once a business identifies a new market to enter and has the products that they believe will make an impact in that market, the real fun begins. How do you enter a new market that you have never been part of before? In some cases, these markets are so new that there are no guidelines to follow, things are happening in real-time. So what should you do to launch your new concept?
Some experts say the best way to achieve this is to use the “parallel play” behavior pattern of preschoolers. I know this sounds strange at first, but here is the gist of the idea. When preschoolers play together, they participate in what is known as parallel play. The children play close to each other but do not engage with each other, other than occasionally looking to see what the other child is doing. So in other words, have a plan, do what you think will help you achieve your goals, but also pay attention to what others are doing in the market space. There may be changes or patterns that are vital to your success.
That being said, here are Shachihata, we are taking on this challenge, as we are expanding into a new market — specifically hardware, DIY, and outdoors/gardening. We are excited about sharing our products, and their benefits in new and innovative ways. Our first significant step will be attending the National Hardware Show, Jan. 31 – Feb. 2, 2023, in Las Vegas. At #NHS2022, we will be showing our brand new line of professional series markers for the first time, amongst other proven winners, such as the garden marker and fabric marker. We hope you will stop by our booth, #SL10194, and see what’s new and share your thoughts and ideas.
If you’ve never heard of the National Hardware Show and have thought about diversifying, check it out. There are plenty of opportunities for everyone!
Shachihata Xstamper 